UI / UX Design
EL PINCEL THE APP FOR CREATIVES
Problem :
Creative individuals often struggle to discover the right tools for their craft. They want trustworthy product recommendations from professionals, along with tutorials, blogs, and shared ideas to guide their choices.
They also need easy access to local purchasing information and opportunities to connect with like, minded creators. Without a platform that brings these elements together, creatives face scattered resources, wasted time, and missed chances to learn and collaborate.
Solution :
My solution is to develop a user centric native app informed by real data. By collecting and analysing quantifiable user insights, I can design the features and navigation that truly address creators’ needs.
Guided by a thoughtful design process, the app will deliver an intuitive, seamless experience that empowers users to discover, learn, and connect.
Challenge :
Designing a native app for creative individuals presents a unique set of challenges that go far beyond aesthetics. One of the primary challenges is understanding the diverse needs of a highly varied audience. “Creative people” encompass photographers, designers, writers, videographers, hobbyists, and more, each with their own workflows, preferred tools, and expectations. Creating an experience that feels relevant and welcoming to all of them without becoming cluttered or overwhelming is a difficult balance to strike.
Summary :
My final screen designs showcase the way I have stuck to the native guidelines for IOS and android. After creating the screens I went back and added some design features that were lacking on the first rendition. I added more creative topics and buttons to make the app more user friendly. This took me extra time but I felt it was much needed to bring the whole project together in the final stages.
